Enfold.
Enfold used innovative manufacturing techniques and equipment to create specialty bread bags and other custom retail packaging for baked goods. Compass360 developed their initial branding – naming, logo and identity design, positioning, and creation of business cards, stationery, and promotional materials.
View the work.A good name is often both distinctive and obvious. Enfold means “to wrap up” but also “to hug or embrace,” just right for a company focussing on packaging that treats baked goods with care. We used clean emphatic type for the Enfold logo, adding a turned-over corner to the “n” in recognition of the product offering.
The perfect cropping of the edge-toedge wordmark on stationery gave a nod to Enfold's precision manufacturing, a factor that differentiated them from their competitors.
The Enfold brand won several honours – from Advertising & Design Club of Canada, DesignEdge Regional Design Awards, and Applied Arts magazine.