Zeidler
The world-renowned architectural firm, Zeidler Partnership, approached Compass360 for a freshened identity that would reflect the new role that some long-time partners would play as the firm’s founder, Eberhard Zeidler, moved into a less managerial role. Rather than creating an acronym (ZRPA was suggested), we suggested a simplification of the name to simply “Zeidler”. The resulting brand maintains a consistent, unified look throughout the firm’s eight international offices – documents from Beijing share the same look and feel as those from Toronto. The design is understated, making use of a refined colour palette and carefully crafted typography in combination with dynamic images of their work. The rebrand solidified Zeidler as a top international firm.