CPM
CPM, Centres for Pain Management, provides treatment for patients suffering from chronic pain. With several locations around Toronto and plans for immediate expansion, it was an opportune time to re-evaluate their identity. Compass360 created a new brand based on a modified version of the iconic health cross. The resulting logo forms a “P” – signifying their focus on the relief of chronic pain. The new brand makes use of approachable typography and a soft colour palette to reinforce their commitment to compassion and care.