The Real Story Behind Apple’s “Think Different” Campaign
01/04/12 I, like everyone else who received the Steve Jobs biography for Christmas, am a devoted Apple evangelist. Perhaps more than most, though, since reading it takes me back to the days when I dropped out of architecture to start Toronto’s first Mac-only store, Compudrive. For those of you that bleed in rainbow hues, have a read of this short article in Forbes magazine by Rob Siltanen, who was at TBWA\Chiat Day when they created the “Think Different” campaign: http://tinyurl.com/86539op -karl-