Bell System: An epic rebrand.
12/19/11 Over the past 25 years, we’ve helped many companies of all sizes revitalize themselves with updated brands, but there has perhaps never been as big a rebrand as there was for Bell Systems in 1969-70. Designed by (one of our many idols) Saul Bass, the entire visual system - the largest corporate design overhaul ever in the U.S. - was meticulously planned and executed through all materials from vehicles and phone booths through to uniforms and even jewellery. It’s truly astonishing to see how much work goes into building a brand of that scale. But equally amazing is how it was initially presented. Enjoy. <iframe width=”640” height=”480” src=”http://www.youtube.com/embed/xKu2de0yCJI” frameborder=”0” allowfullscreen></iframe>