Husson Engineering + Management
12/23/11 Husson Engineering approached Compass360 to help re-brand after a recent name change and management shuffle. Inspiration was taken from a bird’s-eye view of a development site. The logo visually represents the infrastructure—roads, pipelines, elevation—in a refined mark. The supporting word mark strikes balance and further pushes the logo’s depth by creating an ‘H’ from the surrounding negative space. For a more in-depth look at the Compass360 brand development for Husson, head over to their new website: husson.ca. The site elegantly presents Husson’s services and portfolio, further representing the design intricacies of engineering. Logo variations are in the gallery after the jump.
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Bell System: An epic rebrand.
12/19/11 Over the past 25 years, we’ve helped many companies of all sizes revitalize themselves with updated brands, but there has perhaps never been as big a rebrand as there was for Bell Systems in 1969-70. Designed by (one of our many idols) Saul Bass, the entire visual system - the largest corporate design overhaul ever in the U.S. - was meticulously planned and executed through all materials from vehicles and phone booths through to uniforms and even jewellery. It’s truly astonishing to see how much work goes into building a brand of that scale. But equally amazing is how it was initially presented. Enjoy. <iframe width=”640” height=”480” src=”http://www.youtube.com/embed/xKu2de0yCJI” frameborder=”0” allowfullscreen></iframe>
Darker, darker, blackest night.
10/21/11 Just in time for Hallowe’en, one of our many talented designers has posted a short illustrated fable for your viewing pleasure. Night Black was written and illustrated by Scott Wise, and we’re thrilled to help him release it to the world! Minimal, dark, slightly off-beat, and the perfect way to get in the mood for Hallowe’en.
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PaperChef rolls westward.
10/18/11 As our friends at PaperChef see their products pick up steam across the continent, we’re equally thrilled to see continued strength in the brand we developed from the ground up. With a recently-launched nationwide fall advertising campaign (including transit shelters and print ads) in full swing, PaperChef is spreading its message far and wide. The folks at PaperChef recently attended the Home and Decor Show in Vancouver, and garnered a truly incredible amount of positive feedback. But the best reward is hearing that all of our hard work is building momentum, as attendees are already familiar and receptive to the brand.
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An open letter to the CBC.
10/13/11 To: Dear Mr. LaPointe, I would like to lodge a formal complaint on the conduct of Mr. Kevin O’Leary on the CBC News show the Lang and O’Leary Exchange, specific air date October 6, 2011.
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Harvest Bounty.
09/30/11 Compass360 is excited to announce that the second issue on PaperChef.com just went live this morning. In this issue, harvest vegetables are at centre stage. Head over for new articles, how-to videos and recipes. By the way, the Masala Cauliflower is a must try. Incredibly delicious and easy to prepare.